If you’re here, chances are you’re a marketer.
So let’s skip the “attention grabbing headlines” and get serious now...
You’re a marketing consultant, coach, or agency owner.
You’re already making high five-figures to low six-figures.
You’re drowning in client work.
You got in this business in the first place to earn freedom.
Both financial-freedom.... and time-freedom...
You hustled hard to get where you are today...
And probably scraped your elbows with a bunch of failures along the way...
(Which is all very respectable -- Hats off to you!)
But now you're in a bit of a limbo...
You've got mad marketing chops...
You've got a nice income...
You can wake up whenever you want in the morning (most days)
You can "technically" travel the world... (and maybe you do a little bit..)
But you're FAR from free.
(... Maybe not...)
Working a job is like running on foot.
No matter how hard you run.. you'll make what... $120,000 a year?
Money comes easier and faster...
But you still have to keep pedaling all the time...
And no matter HOW hard your pedal.. you can never hit 50 miles an hour!
You can keep chasing the fantasy of hiring "A player" sales people...
Along with "GREAT" account managers to run your business...
"If only" I could hire more staff...
"If only" I could generate more appointments...
"If only" I could close more monthly retainer clients...
Maybe that'll do it...
Maybe that'll make you filthy rich...
Maybe then you'll be able to sail into the sunset while money piles the bank.
Is this really how it works?
Think about this...
What's your DREAM monthly recurring revenue goal in your business?
What's the number that if you reach.. you'll officially be "KILLING IT"?
... $30,000 a month?
... $60,000 a month?
... How about $85,000 a month?
Let's go with $85,000/mo (so it's a notch over a sweet $1MM per year business)...
If your average client is paying a retention fee of say $3,000/mo...
(Which isn't exactly cheap.. at $3K/mo.. they'll expect you to really deliver big... or your'e out!).
At $3,000 a month per client, you'd need roughly 28 clients to make $85K/mo.
28 Freaking clients!
That's 28 different companies emailing you every day...
Demanding services to be rendered...
That's chasing invoices from 28 different sources...
And of course.. while all this is happening... you also need to keep chasing NEW customers...
Churn rate is never 0%...
You gotta make those sales calls...
Get juggled between the different people running the business...
Chase down-payment invoices.
EVEN IF YOU GET AND KEEP 28 CLIENTS...
AND EVEN IF YOU DELIVER THE RESULTS YOU PROMISED...
SOON THEY'LL GET USED TO THEM AND DEMAND MORE!
YESTERDAY'S "OUTSTANDING RESULTS" ARE TODAY'S EXPECTED DEMANDS.
Think of all the successful (and wealthy) marketers you look up to...
What's the one thing they all have in common?
They sell products. Not services.
Not just any products...
They almost always information or tools.
In short, because the leverage is insane.
If you have 300 customers using your software and paying you $99/mo each..
That's $30,000 Monthly Recurring Revenue.
Same thing with info products, if your info product can help take someone from A to Z and you charge $1,500 for it.
You only need
I've been an Entrepreneur for over 10 years and started multiple SaaS businesses in the Real Estate niche doing multiple 7 figures a year....
I founded The Foundation back in 2013 to teach others how to do the same.
But there's a 'twist' to how we do it... here it is...
My students are FORBIDDEN from creating "hit or miss" products that customers end up disliking and abandoning.
They all follow a process that guarantees they only spend energy and time on product ideas that customers are salivating to pay for.
We go really DEEP with mindset inside The Foundation.
(This is the stuff that's truly life changing for most people)
I'll Keep This Short. Listen...
You got in this business in the first place to earn freedom…
Both financial-freedom…. and time-freedom…
You hustled hard to get where you are, and probably failed a good amount of times.
(Which is very impressive and respectable)
But now you’re in a bit of a limbo…
See that beautiful divider above the heading? That's just one of the ways we combine design and copy to guide the reader though our content and keep things easy to follow.
Some of your visitors will be readers and others will be skimmers. The readers will start at the top and read every. single. word. until they reach the end of the page (or until they can't wait any longer and decide to buy). The skimmers, on the other hand, will skip about, looking for things that matter to them specifically.
The skimmers want to be convinced just as much as the readers do, they are just looking for information in a different way.
What you're looking at right now is the second block consisting of a main heading and a section of text. Break up all of your content into blocks like this to make everything easier to read, easier to understand and easier to navigate. You'll also notice that none of the paragraphs here are more than 4-5 lines high (on a large screen, anyway. Yes - this page is fully mobile responsive).
Oh, and what's going on here? Below is an image block. It lets you visually communicate some of the points you are making (which is also great to get those skimmers' attention).
Keep it simple. A nice icon and one benefit is plenty.
Don't over-explain. Illustrate simply & let them read on.
You can always elaborate further below.
Remember that long form sales pages are about relating to your reader. Don't jump right in and start talking about your product.
Instead, tell a story. Write about how things feel. Write about problems, frustrations, experiences, triumphs. Think about a movie or TV series - it's all about the characters and how much you care about them. And you only care about them if you can relate to them.
Trying to sell too soon is the most commonly made mistake - not only on long form sales pages. Even if your page is short and visual, without relating to your customer, you can't make sales.
Also remember that what you're looking at is only a template. Maybe you want to spend more time on the story. Maybe you want to add several more headline + text blocks, to really elaborate and evoke emotions. With Thrive, you can easily do so (just duplicate some of the existing blocks). Let the template inspire you, but don't let it limit you.
Next, we have another section to bring some visual variance to the page:
You've set the scene. You've captured your visitors' attention. You've related to them and told them everything they need to know to truly understand what your product is about. Now it's time to start introducing them to the product.
Keep one thing in mind: your product is the solution. At first, don't talk about it in terms of a product. Talk about how you found a solution and about how this same solution can help others too. Why do all this? Because if you set it up right, you will be the opposite of the slimy, used car salesman stereotype we all despise... you will not be pushing product, you'll be doing everyone a favor.
You can use smaller sub-headings like the one above to make an important point or for quotes that relate to your story. Notice how non-fiction authors love to use quotes throughout their books? That's because quotes are a nice change of page and they lend authority and gravitas to what you're saying.
Similarly, you can use text highlights and other text formatting to draw your reader's eye to important parts of the text. This also helps break up the page, to prevent wall-of-text-syndrome.
Now it's time to be very specific. Talk about your product, what it is, what your customer gets when they purchase. At this point, after all the buildup, your readers really want to know what you have to offer, so don't hold back.
Show a Product Image: It's always a good idea to visualize your product. Even if it's a digital product or a service, find some way to make it tangible - with an image.
"Social Proof With Customer Testimonials..."
"Customer testimonials are a powerful conversion element. Display them here to demonstrate that your product has many customers and that those customers are very happy with their purchase.
We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."
"The perfect testimonial..."
"The perfect testimonial looks a lot like this one: it has a heading (this shows the best part of the testimonial), one or two paragraphs of text, an image, a name and (optionally) a role to go along with the name. Also note the use of quotation marks in the testimonial text."
This is the first call to action for your readers to become customers.
You are fully protected by our 100% Satisfaction-Guarantee. If you don't increase your website's conversion rate or revenues over the next 30 days, just let us know and we'll send you a prompt refund.
"Add some more testimonials here"
"Can you have too many testimonials? Yes, but it's difficult to do. :)
Feel free to add many testimonials directly to this page. If you have dozens of testimonials, you might want to only add 10-15 of the best ones to the page and add a link 'more testimonials' link that goes to a page with all the others.
We'll use filler text for the rest of the testimonials on this template."
"Velit mauris egestas duius ut"
"Sed non neque elit. Sed ut imperdiet nisi. Proin condimentum fermentum nunc. Etiam pharetra, erat sed fermentum feugiat, Velit mauris egestas quam, ut aliquam massa nisl quis neque. Suspendisse in orci enim. Etiam pharetra, erat sed fermentum feugiat, velit mauris - ut aliquam massa nisl quis neque. Suspendisse in orci enim. velit aliquet."
CEO, ACME Inc.
"Sagittis vel Inceptus Aeneam"
"Sed non neque elit. Sed ut imperdiet nisi. Proin condimentum fermentum nunc. Etiam pharetra, erat sed fermentum feugiat, Velit mauris egestas quam, ut aliquam massa nisl quis neque.
Etiam pharetra, erat sed auctor ut fermentum feugiat, velit mauris."
Web Design Lead
After the first call to action, use testimonials, case studies, more points lists and more text blocks to address all possible objections your visitors may have. Knowing these objections is very important... and you can learn all about them by talking to your customers and visitors. Give them a way to communicate with you and you'll quickly learn what's on your reader's mind as she goes through this page.
This part of the sales page can be a lot longer than it is in this template. There may be many objections that come up and you can address them all. If you dedicate a separate text block or a sub-heading to each one, your visitors can easily find the ones they have on their minds and skip the rest.
People are risk averse. We dread making a mistake and wasting our time and money on something that turns out to be rubbish. This is the part of the sales page where you can appease all those worries.
This is the first call to action for your readers to become customers.
"Add a quote here (it can be a quote from yourself, from the story or an authority quote from someone else). Something that puts a nice closing line on the story above.”
P.S.: Welcome to the post script section of the page. You can have one or several of these. This part is all about loss aversion. Here is where you can remind your reader that if they don't jump on this opportunity right now they will be missing out.
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